World No Tobacco Day 2025 is a global campaign observed every year on 31st May to raise awareness about the harmful effects of tobacco use and to support effective policies to reduce tobacco consumption. Initiated by the World Health Organization (WHO) in 1987, this annual observance shines a spotlight on the manipulative tactics used by tobacco and nicotine industries, and educates the public on their health consequences.
The theme for World No Tobacco Day 2025 is “Unmasking the Appeal”, which focuses on revealing how industries target youth through flavoured products, deceptive marketing, and addictive product designs to create lifelong users. Vaping and other heated tobacco products is a big threat among youth.
